Culture & Tourism
Mindset has been working in the culture and tourism sector in Jordan and the United Arab Emirates since our founding over a decade ago. In Jordan, our team helped develop the touristic sector in the seaside city of Aqaba, in Wadi Rum and Petra, by gathering local insights. In the United Arab Emirates, Mindset worked for different local authorities in Dubai on the launch of the Maritime Museum and on the impact of Dubai's soft power on tourism. In Abu Dhabi, we supported the government in understanding the impact of culture and cultural assets on the social and economic growth of the emirate.
Thanks to our insights and personal knowledge of cultural contexts in the Middle East and Africa, we are able to inform our clients in the best way possible.